CAMPAIGN

Metamorfosi

The SS19 campaign, photographed by Jason Thomas Geering, explores the growth of objects and the juxtapositions of volumes and colors.

SHORT FILM

Eat Cookies, Live Longer

Masha is daydreaming on her couch when suddenly some cookies appear next to her, like a vision...

CAMPAIGN

Colors

The creative duo Charlie Schuck and Natasha Felker directed our Resort 19 campaign, inspired by the emotional strength, purity and energy of “color.”

SHORT FILM

How to Stack 5 More Chairs

Masha strategizes how to stack five more chairs, but to her surprise the sixth chair makes everything collapse.

INSTALLATION

Memphis

The Gray Matters R19 collection was named after the Memphis group, a design collaborative founded in the early ‘80s exploring post-modern furniture and objects.

CAMPAIGN

The Gray Gallery

Our SS18 campaign, shot by Charlie Schuck and Natasha Felker at artist Fernando Mastrangelo’s East New York studio, organically combines GM sleek designs with architectural materials and Mastrangelo’s one-of-a-kind artworks, creating an artistic feast for the senses.

SHORT FILM

Travel Frenzy

A short film series about the idea of getting ready to travel and all of the idiosyncratic humorous mishaps experienced in the planning and logistics phases.

CAMPAIGN

Travel Frenzy

Brought to life through the lenses of Charlie Schuck and the sets of Natasha Felker, the Resort 18 campaign applies the Gray Matters quirky tone of voice to a classic holiday theme: getting ready to travel.

CAMPAIGN

Modern Princess

Our FW18 campaign, photographed by Jason Thomas Greening, captures the essence of the independent woman who feels at ease in structured ankle boots as well as delicate gemstone heels.

CAMPAIGN

Walking on Eggshells

Light as a feather. With casual confidence and a natural glow, Gray Matters SS17 portrays the attitude we all want to own.

SHORT FILM

Mildred & The Egg

Mildred and the egg search for the perfect shoe. Mildred the shoe comes to life as model Quinn Mora, contemplates her options for a practical heel.

Gray Matters FW17 references the ancient art of paper folding and its dual relationship with time: living items that can move in clever ways all the while making a subtle still life statement.

SHORT FILM

Asmr

The art of folding intertwined with sensory euphoria: Beautiful textured fabrics—soft nappa leather and paper—folded into organic shapes, provoke a deeply relaxing and comforting feeling.

CAMPAIGN

The Playground

Our launch campaign captures the quintessential quirky and sophisticated tone of Gray Matters. Our signature styles Mildred and Micol convey a sense of timelessness and a melding of eras: classical, Italian, futurist, retro, modern, urban.

SHORT FILM

Challenges

A bored Colleen embraces the challenge of breaking plates on a carpet.

SHORT FILM

It's a Shoe Game

Playful short film about Mildred - the smart shoe - playing chess and winning against our model and muse, Colleen.